Why Is Twitter Shutting Down Vine?

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Twitter has announced they will be shutting down Vine ”in coming months,” in an effort to cut expenses.

The news was announced on the same day the social media giant released that they are laying off more than 9% of their global workforce, totaling 300 workers.

In Twitters statement they say in the near future Vine will be shutting down, and they will notify users through the app and Twitter’s Blog, to start downloading their videos before the app shutsdown for good.

“Nothing is happening to the apps, website or your Vines today,” Twitter said.

Twitter also goes on to say that Vine’s website will be staying online so you can still view your uploaded content.

”We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made.”

While Vine was very popular, it’s struggling to keep it’s top creators. Over half have either deleted their accounts, or have stopped posting, since the start of 2016. It has also seen a decline in users as competition like Instagram, Snap Chat, & Youtube dominate the market.

Here’s Twitter’s official announcement about why Vine is shutting down:

Important News about Vine

Since 2013, millions of people have turned to Vine to laugh at loops and see creativity unfold. Today, we are sharing the news that in the coming months we’ll be discontinuing the mobile app.

Nothing is happening to the apps, website or your Vines today. We value you, your Vines, and are going to do this the right way. You’ll be able to access and download your Vines. We’ll be keeping the website online because we think it’s important to still be able to watch all the incredible Vines that have been made. You will be notified before we make any changes to the app or website.

Thank you. Thank you. To all the creators out there - thank you for taking a chance on this app back in the day. To the many team members over the years who made this what it was - thank you for your contributions. And of course, thank you to all of those who came to watch and laugh every day.

What’s next? We’ll be working closely with creators to make sure your questions are answered and will work hard to do this the right way. We’ll be sharing more details on this blog and our Twitter account, and will notify you through the app when we start to change things.

-Team Vine & Twitter

EverydayElectronics will keep you updated on the situation as new details unfold. As a precaution we recommend downloading all of your videos in advance. This way it will be easy to view them later or upload them to a new platform.

What are your thoughts on Twitter’s decision to shutdown Vine? Leave us your comments below!

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